Two years have passed since Dopple launched itself into the Retail Finance Arena. It turned the world on its head. Every Lender and majority of Retailers now know the name Dopple. The first of its kind in that Dopple holds multiple high st lenders within its platform. When a customer chooses Dopple at the checkout, after completing a quick application, multiple lenders can offer the customer different finance agreements in any sector of longer periods. Customers are now in control of how they want to pay. They can set their own options. Dopple runs in real time and takes seconds to show results. The name Dopple (Doppleganger) reflected the fact that the system matches the customer with their best finance options. No other lender empowers by giving the customer choice. The coral circles i took from the design of the - one moment while we compare your options. The circles appeared in every sentence and became a branding masterclass in simplicity. I wrote the TOV, all copy, built the site, designed the look and feel, and all comms including social/digital.